Our Story

Phlegráia: A Mediterranean Heritage and the Dream of Rebirth

Phlegráia was born from the vision of Rossana and Virginia Familiari, sisters united by the desire to translate the vibrant soul of the Phlegraean Fields into beauty. Founded in the summer of 2020, our brand emerges as a hymn to resilience, transforming the dream of a new beginning into a reality of elite artisan excellence. We carry on a heritage that combines family tradition with a passion for our territory.

Fragments of Submerged History: The Baia Archaeological Park

Our creations are not just fashion accessories, but guardians of a millennia-old memory. Each weave draws from the silence of the Villa a Protiro and the architecture of the Submerged Park of Baia. Phlegráia's original graphics are visual journeys between ancient geometries and marine reverberations, designed for those seeking a refined aesthetic that brooks no replicas. Ours is a fashion inspired by archaeology, capable of bringing myth back to life every day.

Artisanal Excellence as a Pursuit of Perfection

We do not compromise on quality. We select the noblest fibers from historical Italian textile districts, and then entrust them to the skilled hands of our seamstresses in the Phlegraean Fields. It is here, in Monte di Procida, that every pareo, scarf, and bag is finished with sartorial dedication, combining the preciousness of the raw material (silk, viscose, and leather) with an authentic territorial identity and true 100% Made in Italy.

Beyond Homologation: The Discrete Luxury of Phlegráia

Phlegráia is dedicated to the woman who does not seek homologation, but the unexplored. It is the choice of those who understand luxury as a discrete and magnetic detail: a headband with a unique design, a scarf tied with artistry, a rare accessory waiting to be revealed. Limited edition creations, dedicated to those who recognize in uniqueness the only possible form of beauty.

Enter the myth. Discover the Phlegráia universe